When I pivoted from Indian Weddings to a Personal Branding Photographer in 2019, I knew NOTHING about marketing.
I had a lot to learn, so I did what most entrepreneurs do; invest in mentors and courses. What I found was nearly everyone was doing the same exact thing with a different flavor. Most of what they were teaching didn't feel right. I resisted the pressure to do it their way, and leaned into what felt right for me.
By 2021, I built a 6 figure business, doing things my way. But instead of feeling free, I panicked. I didn't know how to sustain what I had built so I turned back to mentors and courses for the answers.
This is when I was introduced to Human Design.
I was introduced to Human Design in 2021 through a Mastermind. I was told knowing my exact birth time wasn't vital, so I guessed and was told I am a Projector.
When I learned what a Projector is, I felt completely disconnected from it. Staying open minded, I began to integrate a Projector's design, only to experience resistance and frustration.
So much so, I truly thought Human Design was BS and walked away from it completely.
I went back to traditional marketing methods like content calendars, templates, outsourcing, and even hiring a social media expert.
I implemented their strategies and frameworks, even though it didn't feel quite right. This approach kept my 6-figure business alive, but inside, I was dying.
Then in 2023, I met a Human Design reader at a business conference. There was something about her that drew me in. I had to have a reading with her.
Turns out, your birth time determines the accuracy of your design. I did the research, found the correct time, and was told I am a Generator. (completely different than a Projector)
As she explained my Human Design to me, it was though she knew me my entire life. I had never felt so seen or validated. I continued to work with her for 10 months, learning as much as could and how to start using Human Design in my business.
Here's what happened as soon as I started marketing my business through the lens of my Human Design:
I found a brand voice that felt and sounded like me. My messaging became more consistent. I found a content rhythm that doesn't rely on motivation or will power.
Marketing became effortless and it brings in dream clients ready to invest.
That's when I knew, Human Design belonged in the work I do with my clients.
when you're ready
None of the traditional marketing strategies before that reading were wrong. They just weren't built for me.
What actually worked worked because it came from how I'm specifically designed to work, not from another "should". If you're tired of trying on strategies that were never built for you and watching them almost-but-not-quite fit, this is where we start finding yours.
caitlin w.
Before working with Kim, I had pretty Canva templates and brand photos, but I wasn't getting real validation that my audience saw or valued me. She showed me how to use my profile lines as the guide for my content strategy, and everything shifted. I sold out my high-ticket offers in a month, and stopped doubting if what I'm saying is "the right thing" or if it'll land.
Human Design Reading + Photoshoot + REM Client
sandy s.
I had been nervous to be seen until working with Kim. I trusted her to hold space and help me find the message I actually wanted to put out there. When I saw my final images, I knew "Radical Aliveness" is my new brand. She's professional and fun and alive, and I know I can always count on her."
Human Design Reading + Photoshoot Client
brigid g.
Before working with Kim, I was comfortable posting but didn't have photos that embodied my energy and brand. Most of my content was iPhone quality. Using my Human Design to build my Energy Avatars and plan the shoot made the process feel empowering, not just another to-do. I felt so confident during the shoot, and walked away with content I can actually use in my marketing materials.
Human Design Reading + Photoshoot + REM Client