When I pivoted from Indian Weddings to a Personal Branding Photographer in 2019, I knew NOTHING about marketing.
I had a lot to learn, so I did what most entrepreneurs do; invest in mentors and courses. What I found was nearly everyone was doing the same exact thing with a different flavor. Most of what they were teaching didn't feel right. I resisted the pressure to do it their way, and leaned into what felt right for me.
By 2021, I built a 6 figure business, doing things my way. But instead of feeling free, I panicked. I didn't know how to sustain what I had built so I turned back to mentors and courses for the answers.
This is when I unknowingly began to shrink my brand identity.
there's something you need to know about me
I'm Kimberly S. Romano
When I panicked, filled with fear of losing the six-figure business I had built, I turned to a successful, luxury brand photographer who was hosting a mastermind.
I joined and that's when I got the 'itch' to become a mentor myself. I mean, I did grow a six-figure business in less than two years and plenty of photographers were asking me how I did it. So, I decided I would mentor and create courses too. It seemed like a good way to expand my business and create the stability I was looking for.
Over the next several years, I invested thousands of dollars into more courses about building courses, listened to an endless number of podcasts, did 1:1's, and even flew across the country multiple times for conferences, masterminds and mentorship from someone I admired deeply.
But, at the end of the day, the multiple programs I created, the membership was all built from following someone else's strategy. Implementing their frameworks, using their language.
That mentor I admired? He promised if I used his template, word for word, I would have conversions.
At the time, I was desperate to make it work so I did it. You know what happened? Absolutely nothing.
That's when I casted off everything I learned from others and started down a path to uncover my own way. THAT was a journey.
In the end, I walked away from all of it. I was missing my creativity and how intuitive I was and wanted to hone in on my craft that built my six-figure business in the first place.
As soon as I walked away, I realized how much of my brand power I handed over to those mentors and how much of myself got lost in the process.
Human Design is what's been bringing me back. It's been a guide to help me understand how much I was acting from my not-self and a reminder of what my true-self looks, feels and sounds like.
I see this same thing happening every day in our entrepreneural world. We didn't start a business to be marketers. So when it comes to marketing, we look to the 'experts' for 'the way'.
The problem I see with this is, you end up embodying what worked for them..their identity. They aren't showing you how to embrace YOUR identity, but Human Design does.
I have nothing but love for these mentors and experts. They genuinely want to help and they have helped many. But there's even more that their strategy can't help. It's not their fault, they are doing what they know.
But now we know there's a better way. YOUR way, and I'm here to guide you from the old into the new. It's up to you to take the first step and say yes to YOUR true brand identity.
I started to pivot my brand photography business into mentoring others
when you're ready for a real change
The biggest realization I've had in my human design experiment is how much of my identity I lost.
It happened slowly, over time, and I didn't notice it. Until one day, I realized how much my business didn't feel like me anymore. Now, I'm building a business that looks, sounds, and feels like me, and I'm falling in love with it again...and myself.
caitlin w.
Before working with Kim, I had pretty Canva templates and brand photos, but I wasn't getting real validation that my audience saw or valued me. She showed me how to use my profile lines as the guide for my content strategy, and everything shifted. I sold out my high-ticket offers in a month, and stopped doubting if what I'm saying is "the right thing" or if it'll land.
"I went from getting 'likes' to people DM'ing me saying 'I need to work with you ASAP'.
Conversion Expert - Business Mentor
lisette o.
I just finished a photo shoot with Kim, and I feel so empowered. I feel beautiful. If you know me, you know that I have this big thing with my weight and the camera, and I don't like to create anything because of it. But I just want you to know that if you ever get a chance to do something like this, especially with Kim, it will change how you project yourself. Thank you so much. We will see each other again.I love you.”
"If you ever get a chance to do something like this, it will change the way that you see yourself"
Mortgage Lender
brigid g.
Before working with Kim, I was comfortable posting but didn't have photos that embodied my energy and brand identity. Most of my content was iPhone quality. Using my Human Design to build my Energy Avatars and plan the shoot made the process feel empowering, not just another to-do. I felt so confident during the shoot, and walked away with content I can actually use in my marketing materials.
"One of my friends said, 'I feel like your photoshoot changed something in you.'"
Stress Management Coach
Heart Surgeon or a Therapist
childhood dream
Atomic Habits
favorite book
Virgo Sun, Gemini Rising, Libra Moon
astrology
Routines + Rescue Dogs
can't live without
Swimming
favorite acivity
5/1 Emotional Generator
