What Is Personal Branding?

Personal Branding is becoming more and more popular these days and you may be wondering the following:

What is personal branding, is it important and exactly who is this for?

Here we are going to cover all of these questions, plus at the end, you’ll understand what personal branding is, plus receive simple, actionable steps you can start taking today to get your personal brand discovered online.

Let’s dive right in shall we?

1. What Is Personal Branding?

Personal branding is a way of identifying your business with others and making a connection with your ideal audience. It allows your audience to get to know you, like you, and trust you. Which leads to them anxiously wanting to work with you.

Start building your personal brand by doing the following:

Setting expectations
Showing experiences
Sharing stories
Creating relationships
Be fearlessly authentic

The last one, being yourself, is my personal favorite and by far the most important. Being fearlessly authentic is what will set you apart from everyone else in your industry.

2. Why Is Personal Branding Important?

Let’s think about this for a second with a market that is really saturated. Real Estate Agents. There are thousands of them out there and they are all ‘doing the same thing’…helping others buy and/or sell in some way shape or form.

THIS IS WHY PERSONAL BRANDING IS IMPORTANT.

Building a personal brand helps you stand out online so you can build a know, like, and trust relationship. This is the easiest way to attract your ideal audience and leave them anxious to work with you.

3. Who Is Personal Branding For?

Now that you know what personal branding is, and why it’s important let’s talk about who it’s for.

Personal branding is for ANYONE who is looking to stand out amongst the rest, no matter what industry they are in.

In other words, if you feel like blending in and getting lost in the crowd, then personal branding isn’t for you.

Recap

What – A way of identifying your business to others and making a connection with your ideal audience.
Why – To build a know, like, and trust relationship with your ideal audience.
Who – Anyone who wants to stand out online.

If you’re ready to take your business to the next level, but don’t know how to get started…let’s chat. 😉