Marketing your business can feel overwhelming. With so many ways to market your business, it’s hard to know exactly what is right for your business goals.
Here I’m sharing 6 marketing tips that can be applied to nearly all marketing platforms.
No matter how you choose to market, ensure that you are doing these 6 things to attract the right client and grow your business authentically.
- Serve, serve, serve then sell.
- Create evergreen content and repurpose it on platforms where your ideal client is.
- Write a compelling ‘about me’ page that’s not all about you. (cause it’s about what you do FOR THEM)
- Create your brand promise and elevator pitch – then use it everywhere. Literally…everywhere…over and over.
- Show the transformation of what your ideal clients life was before and after working with you.
- Engage, engage, engage!
Remember, you don’t have to use all marketing and/or social media platforms. Determine where your ideal clients are and begin there.
Of course, there is more to these 6 tips. They are nothing if you aren’t clear about your ideal client, your offer, and have systems in place to run your business smoothly. Looking for help getting all these business things together? I’m here to help. Join the waitlist for my Get Your $h!t Together Brand Photographer Business Accelerator workshop coming 2022.
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Social media is NOT the only place you should be marketing your business. Be sure you utilize these three other marketing tools so that you can maximize your growth:
Create an experience that produces raving fans that will share their experience of how amazing it is to work with you.
If social media went down today, how would you stay in touch with your audience? With a newsletter, you have more control. To have a successful newsletter community, it’s vital that you serve, serve, serve your audience.
Here is where your potential new client will check to see if everything they’ve heard seen about you is true. Validate your authority, share who you serve, and help your potential new client decide that you are the one they want to work with.
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