Are you an entrepreneur that keeps hearing about personal branding photography and wonder if you would actually benefit from having them?
Don’t worry, I’ve got you boo! Before we dive into what personal branding photography can do for your business, let’s clarify what personal branding photography actually is.
Personal Branding Photography visually showcases your product, service, value, style & uniqueness to set you apart from the rest of the crowd.
No matter what industry you’re in, it can feel over-saturated. There may be hundreds or thousands of other entrepreneurs selling the same product or service as you.
I hate to break it to ya, buuuuut…the truth is, you’re market ISN’T over-saturated. There is only ONE YOU and YOU are what sets your business apart from everyone else.
Let’s change the mindset of your industry being over-saturated and that’s why you can’t grow your business.
Now that we have that out of the way…I want to share with you just how you can benefit from personal branding photography to stand out from the rest!
One of the MOST beneficial aspects of personal branding photography is presenting your potential client/customer what it looks and feels like to work with you.
Showcasing your authenticity through professional personal branding photography builds the know, like and trust factor your potential customers need to decide if they want to work with you.
I don’t know about you….but having consistent images that not only showcase what you do but who you are can become an exhausting task. And I’m pretty sure the last thing you need…is one more thing to do.
Imagine having a gallery of images that are strategically planned out to connect you with your ideal client/customers at your fingertips so you can focus on what you do best. (i.e. serving your client/customers)
Your professional personal branding images can serve you in multiple ways by utilizing them on your website/blog, social media, and everything in between. Consistency across the board also promotes professionalism. This leads me to #3.
Bonus Tip: Quarterly brand photography sessions is the most common package my clients do. Why? Because it keeps their content in line with their quarterly goals and takes the stress off of getting an entire years worth of content created in just one photoshoot.
Nearly anybody can say they are a professional. You can say this to your audience over and over until you are blue in the face but people want proof.
Part of being a professional is taking your business seriously and the willingness to invest in it. With professional personal branding photography streaming across all of your marketing platforms you’ll have the proof they are looking for to back up everything they’ve heard about you.
4. Stand Out Online
How can you stand out online?
Be fearlessly authentic.
It’s really that simple. There is no other YOU walking around on this planet and that’s what sets you apart from the rest.
When you put yourself out there (scary I know, but friend everything you want is on the other side of fear), you will start to attract and build relationships with those that truly want to work with you.
Let’s use real estate agents as an example. Imagine coming across an agent’s Instagram page that only shows houses that are on the market or sold. Would you want to follow them? Probably not.
Now, what if you came across an agent’s Instagram that showed homes for sale or just sold but also allowed you to get to know them as a person outside of being an agent? You’d have a better chance of learning that you have something in common like your love for pumpkin spice everything, their plant obsession or that they are a dog lover like you. Chances are you’d be much more interested in following them for these reasons.
Now that you know the value of putting yourself out there, think about the ease your personal branding photos will bring you on actually making it happen.
Personal Branding Photography Benefits – RECAP
- Stand Out Online
Now that you know what personal branding photography is and what it can do for your business, are you ready to take your brand to the next level?
Contact me today to start setting yourself apart from the crowd, connect with your ideal client, and stand out online.
Are You Ready To Create Images You’ll Love…
Having a strategy to create images you’ll not only love but will actually use to grow your business is a must. And you can do exactly that with this FREE strategy workbook:
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