Are you looking to turn your social media followers into paying customers? There are two things you can start doing today to turn those followers into not only paying customers but raving fans and even new friends.
1 – Build a balanced personal brand
2 – Hire a professional personal brand photographer that specializes in content creation AND sign up for a subscription photography service.
Want to see it in action?
Meet Tina and Joey Romanik…if you haven’t already met them. (at the very bottom of this post, you’ll find links to more of their sessions)
This powerhouse husband and wife team are seriously killing it in the Tampa Bay market. Of course, this is mostly because of their knowledge, expertise, and the service/experience they provide their clients. These things are vital to growing a successful business as an entrepreneur and do wonders for referrals.
But…what happens after the referral? Chances are, the person who received the referral will start doing some research on who they were referred to. This is where building a personal brand steps in to verify every wonderful, amazing thing they have heard about you. Having a strong, balanced personal brand helps your potential new client decide if they want to work with you before they even reach out to you.
What a balanced personal brand can do for you:
- Identify your business to others
- Set expectations
- Show experiences
- Share stories
- Create relationships
- Be yourself (which is my personal favorite)
In the end, you can sit there and show how many houses you sold, provide a bunch of home buyer/seller tips, just like every other real estate agent can. And doing that won’t set you apart from the rest. Infusing your personality into your brand is what will set you apart. This is not only how you will grow your following, but turn them into customers.
Why you should utilize subscription services:
Now that you know why, as an agent, you should have personal branding photography sessions, let’s quickly (literally it’s 2 reasons) go over why you should consider subscription services.
Hands down reason #1 is saving you time. Because let’s face it. As an agent, you have better things to do than consistently take photos of yourself for social media. Working with a professional branding photographer in a subscription package will get you consistent, relevant images literally at your fingertips. This saves you time and makes posting on social (or updating your marketing materials) so much easier.
Reason #2 – When you work with the same photographer over and over, especially one that specializes in creating content, the photographer can strategize with you on what content is working for you and what’s not. This allows you to make the most of your sessions together to get images you not only love, but can actually use to build a know, like and trust relationship with your audience that drives engagement.
Now…back to husband and wife team, Joey and Tina Romanik. They utilize my quarterly sessions which is perfect for those that post often on social. In each session, we talk about their goals, where they are in their business and what content their audience is engaging with the most.
To keep their personal brand balanced, we capture images that help them talk about their business (without selling their business) and showcase the personal, more relatable side. Want to see it in action? Scroll through to see the balance in their most recent session.
See more of agents Joey and Tina Romanik
Looking for more?
Come sit at the table with us in my Facebook Group where you’ll receive free marketing tips, support and accountability to help you reach your goals.
Also check out these blog posts for more inspiration and ways to grow your brand!
- Tina and Joey’s first branding photoshoot
- Brand Photography Benefits
- How To Add Personality To Your Personal Branding Photoshoot
Start Strategizing Your Next Photoshoot
Download my number one guide to help you start strategizing your next personal branding photoshoot. Want to take it a step further? The same workbook I provide my clients to plan their sessions can be yours for $29. Just head on over to my resources page to grab your copy today!
Free Workbook – DOWNLOAD HERE
Full Workbook for $29 – GO HERE
P.S. If you liked this post and feel others can benefit from reading it, let’s pay it forward! Pin on Pinterest and share on Facebook and Instagram….or email….or text…or shout it from the rooftop! Whichever is your fancy. 🙂