Product photography is often overlooked when you think about a personal branding session. Having professional photos of your products shows potential customers that you are a professional, can leave a good first impression and so much more.
While we always incorporate a few products into each of Sip & Dry’s branding sessions, they mostly showcase the customer experience. Even though Sip & Dry isn’t allowed to perform their services (thanks to Covid-19), that wasn’t going to stop them from servicing their customers.
Blair still wanted to have her customers feel just as good at home as they do when they finish service at her blow dry bar. To do so, it takes her customers using products like shampoo, conditioner, powders, masks, sprays, and more,.
She needed updated images of these products to help show her audience what is available for her customers. The trick is to not have her social media feeds turn into a commercial. Because let’s face it…nobody wants to follow an account that is just a running commercial.
We got creative with the product shoot using the tools and products needed to get the desired results. As well as, signature items from around her shop, like the dum-dums that people will recognize. We also used Blair, the owner, in some of the shots, packaging up a real-time customer order and using the products too.
Last but not least, we took advantage of no one being there empty and took stock of the bar for her to use on her website.
Thinking about Product Photography for your business?
Not sure if product photography is right for you? CLICK HERE to learn how you can benefit from professional product photography.