Say hello to St Petersburg real estate agent, Summer Baker. Walking into her second brand photoshoot, we had a better idea of what she loved from her first session. As well as, what she felt she was missing when creating content for social media.

Brand Strategy

A few weeks before her photo shoot, we jumped on a strategy call. We created a plan to create ‘a day in the life of a real estate agent’. This included working photos filled with her fun personality. All while being setting the expectation of what it’s like to work with her.

This included a few more professional headshots, but mostly we wanted to create personality-filled images.

Keeping our focus on real-life for Summer, this included:

• Promoting St Petersburg
• What zoom meetings really look like
• The work she puts into preparing her listings for showings
• Working from home
• What she typically eats between all of her appointments

It goes without saying, the more you work with someone, the more comfortable you become. You’ve gone through the experience and know what to expect.

You also have had a chance to put your strategy into place and learn what works and what doesn’t. With each and every session we do together, the strategy and content become more defined which leads to organic growth.

I love how Summer’s personality radiates from these images. They show how fun she is. They show how hard working and dedicated she is to her clients and industry.

All I can say is that if this is how incredible brand photoshoot #2 was, I cannot wait for what we will create in her 3rd and 4th shoot!

Are you ready to start showing up consistently with a strategy that will not only help you grow organically. But will help you stand out from the rest in your industry?

Contact me today to find out how you can get started doing exactly that.

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Looking for more?

Check out these blog posts for more inspiration and ways to grow your brand!

• Summer’s First Personal Branding Photoshoot – St Pete Pier
• Benefits of Personal Branding Photos
• Tampa Realtor Personal Branding – Danielle Salm

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