How To Start Building A Personal Brand

Brand Building

When researching ‘branding yourself’ online, I found A TON of websites sharing tips on how to build your brand. They said things like:

  • know your ideal client and competitors
  • choose a business name
  • write a slogan
  • select your brand colors
  • design a logo
  • complete a branding package
  • define your brand

Man is that vague.

While some of these things are important to building your brand, just doing these things alone won’t build a business.


A brand is expectations, experiences, stories, and relationships that lead to a consumer’s decision to choose one product or service over another.


I want to share with you 5 things that will create a personal brand to create relationships leading to growing your business.

1. Determine Your Ideal Audience

This is a must and should be the very first step you take when starting a business. You know the saying, when you’re speaking to everyone…you’re speaking to no one.

Knowing who your ideal audience allows you to learn their goals and struggles.

When you know who they are, what they struggle with, and what their goals are, you are set to design your service and content that speaks directly to them.

2. Define Your Value Proposition

Now that you know who you are speaking to, it’s time to define what about you makes you/your business unique?

Brainstorm – what do you do different?

This important step will help you set yourself apart from every other business in your industry.

3. Be Fearlessly Authentic

I cannot stress this enough. When you act like someone else, or just copy what some other successful business owner is doing…eventually your audience will see right through you.

Building a know, like, trust factor with your audience can only happen when you are your true self. No matter what that looks like.

Will you push some people away? Of course, you will. And that’s okay cause friend, you’re not made for everybody.

When you be yourself, you will attract your tribe. And remember…people are going to judge you no matter what you do, so just be YOU!

4. Create Valuable Content

Remember in #1 we talked about identifying your ideal audience? And how when you do that, you position yourself to learn their goals and struggles? When you know their goals and struggles, you can create content that speaks directly to those goals and struggles.

Talk about talking directly to your ideal audience. 😉

5. Show Up Consistently

You hear me talk about this all the time because friend…it’s the truth. Consistency is the key to becoming successful at anything.

Create a workflow that takes the stress off of showing up consistently. Set reasonable goals and build up from there. Remember, the day you plant the seed isn’t the day you eat the fruit. Just keep going.


How To Start Branding Yourself – Recap

  1. Determine your ideal audience
  2. Define your value proposition
  3. Be yourself
  4. Create valuable content
  5. Show up consistently

There you have it friends. When you’re ready to start branding yourself, follow these 5 steps and you’re setting yourself up for success. If you need help building your brand, I’ve got you boo! CLICK HERE to learn more on how we can work together to start building the brand and business of your dreams.

Tampa Brand Photographer And Business Marketing Coach Providing On-Brand Imagery Plus Social Media Content Strategies For Female Business Owners

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Looking for more brand building business tips? I think you’ll love these posts!

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