Keys to Scaling Your Photography Business to 6 Figures

Brand Building

Curious to know how I scaled my photography business from $30,000 in sales to over $100,000 in just one year?

Let me start off by saying, it’s things I already knew to do (and you probably do too), but either 1. didn’t believe it would work or 2. didn’t make it a priority.

A quick backstory to share the journey of scaling to 6 figures:

In 2007 I started off as a wedding photographer business owner. Let me rephrase. A struggling wedding photographer business owner.

Most called me successful, but behind the scenes, I wondered if I was really cut out to be an entrepreneur. I struggled to get bookings. I didn’t understand why my pretty photos and my client experience weren’t enough. My clients would rave about both. So, why wasn’t this working?

Curious how I scaled my photography business from $30,000 to over $100,000 in sales in less than one year? Click here to learn more...

For years, I wanted out of wedding photography to do personal branding photography, but it wasn’t until the spring of 2019 (and missing over half of my son’s baseball games) that I finally had enough. It was time for a change. A BIG change.

By the Fall of 2019, I launched my own personal brand for my branding photography service. I thought for sure I would have to continue booking weddings for at least 2 years before I could replace my income. I knew to stop bookings weddings in less than 2 years, I would need to take a completely different approach to how I ran this new business.

Below are the 10 key things I implemented in my business that not only drove me to 6 figures – but did it in just a single year. (and I stopped taking on new weddings in less than that)


Keys to Scaling Your Photography Business to 6 Figures

Here are the 10 steps I put as a high priority to create the thriving personal branding photography business I have today:

  • Self Care
  • Create Priorities & Boundaries
  • Set Time Blocks
  • Niche Down
  • Create an offer they can’t refuse
  • Give them an experience that has them raving about you
  • Under promise and over-deliver
  • Have systems in place that streamline your business
  • Simplify EVERYTHING
  • DO NOT HAVE A PLAN B

In the end…you have to really want it. You have to put in the time and the work. You have to go through trials and errors to determine what system works best for you. There is no one-size-fits-all when it comes to running a photography business. Or any business for that matter.

Believe you can. Even when it’s hard. Even when you feel hopeless. Just get started.

If you are looking for where and how to get started, check out my mentorship program specifically for photographers looking to run a successful brand photography business.

Click here to learn more about the Get Your $h!t Together program to see if it’s right for you.


Share in the comments what you want to know more about, then check out these related articles:

Hey Brand Photographer

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